Gosh, it seems such a long time since we started conceptualizing the Proton’s first people mover. More so if we were to take into account the initial spark which started our foray into realizing Malaysia’s 1st homegrown MPV. My involvement actually began from the first year I came to Proton over a decade ago.
As a company Proton has always wanted to contribute to society. And in all honesty we knew how the trend was moving and there was an anticipation towards people carriers being prevalent in our markets. But I guess being in a GLC there’s always ‘the bigger picture of national interest’ which inadvertently overshadowed everything else. This is normal and in some ways has helped us to steer away from global crisis’ (like the on going economic predicament the entire world economy is in). After many, many experimentation’s and feasibility studies the P6 project began in earnest in 2006.
The Exora is an expression of the people. It was from that simple idea that we came to create the shape that is Exora. This is not a car for the exclusive, it is not meant for a select few. Its design is appealing for people from all walks of life and most incredible is how the design is able to be adapted both upwards or downwards the customer demographic. That’s what’s called simplicity at its best. We could have done something avant garde but would our customers buy in the sudden shift in design philosophy? I think not. The irony is that the general populace always want more and more but in reality most probably will not be willing to pay for it. Rest assured, this Exora is affordable and rich in features.
The Exora both inside and out is modern and progressive. Its svelt lines and generous curves, like most cars today, is dynamic in nature and this is expressed in the total visual language. Inside, we’ve added cues which reflect the current home trends; warm hues coupled with soft, flowing forms. Tactile surfaces exemplified by the natural textures give the interior a positive ambiance towards the occupants. Technology we can feel.
From Proton Design’s point of view, the Exora is the next step in our transformation. For now, it is the last major design to be ‘safe’. It is, in retrospect, the start of a paradigm shift towards the reinvention of our DNA. The future is so very exciting as we move even further towards progressive modernity. This, ladies and gentlemen, is Styling 2.0.
To my team, I thank you for your dedication and perseverance. To our supporters we are indebted for your ability to see beyond the obvious and towards the the future. To our families, your understanding over the years is invaluable.
Hello Proton Exora! You will be amazed!