There are hundreds of ways to dress a car. You can go exquisite, loud, bling-bling, cool, etc. When we designed the Exora it was to be clean cut and progressive, inline with Proton Design’s styling philosophy moving forward. Thefore for the show car we knew we had to go the opposite direction. Given the fact that we were allowed to pimp 2 Exora’s it was evident our concept had to compliment each other as a family of sorts. And what better theme if not one of Yin & Yang.
At first sight both cars must have its own distinctive personality. Exora Prestige is painted in solid Jet Black whilst Exora Prime is a clean Pearl White. Their themes are simple but powerful; Prestige will be the embodiment of the successful VVIP and Prime is the corporate people mover. Both cars should also have technologies about them that improve the overall ownership value proposition. Be it the integrated rear vision cameras, LED puddle lamps, full electric chairs with message system, personalized entertainment consoles or even the custom made body kits.
Both cars were designed and built in record time to meet the launch event. It took a lot of dedication on the designers side as well as the project management team to ensure all the details were ironed out and ready for public scrutiny. All I can say now is that the response have been overwhelming and there is a big chance we could accept custom orders.. ;)
I’m certain now that Proton Design has come of age. The time is right. The time is now.